Industries Served
Waste & Recycling:
Landfill, MERF, Dumpster Rental, Port-a-Potty Rental
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Blue-Collar Services:
HVAC, Plumbing, Construction, Electrical, Roofing, Concrete
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Fleet Operations:
Facilities Management
Manufacturing
About Us
We founded Iron Strong Consulting because we believe organizations deserve practical operational solutions developed by professionals who have actually led maintenance teams, implemented systems, managed budgets, and built processes-not consultants whose experience is limited to theory.
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We are passionate about helping organizations improve performance through strong systems, reliable assets, and engaged people.Â
We look forward to the opportunity to partner with your team and add value to your organization.Â
MISSION
Empower organizations to build reliable systems, drive efficiency, and develop strong leaders.
VISION
To be the most trusted consulting partner for operational excellence and leadership development.
VALUES
Integrity * AccountabilityÂ
Service * Continuous Improvement
Meet Our Founders


ASHLEY RIOS
Managing Partner | operations & maintenance consultant
VERONICA ALVAREZ
Managing Partner | Business Strategy & Process Improvement Consultant
Ashley Rios is an operations and maintenance leader with more than 18 years of experience improving reliability, asset performance, and operational efficiency across industrial organizations. Having managed multi-site facilities, enterprise asset management programs, CMMS implementations, and maintenance teams, she understands the challenges organizations face because she's led them firsthand. Ashley partners with clients to build practical systems, develop strong leaders, and deliver measurable business results that last long after the project is complete.
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18+ years of hands-on industrial operations and maintenance leadership
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Built my career from the shop floor to executive operations leadership
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Led operations across 13 facilities, managing 600+ assets and $11M in maintenance inventory
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Enterprise CMMS implementation and optimizationÂ
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Preventive Maintenance (PM) program development and reliability improvement
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Asset management, KPI development, budgeting, and cost optimization
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Leadership development and cross-functional team management
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Board Treasurer, Kidz Kubby (Utah Nonprofit)
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Veronica Alvarez brings more than 20 years of experience helping organizations improve business performance through strategy, process improvement, and operational excellence. She specializes in developing scalable business systems, optimizing workflows, and leading organizational change that drives measurable results. Her expertise in project management, business analytics, compliance, and continuous improvement enables organizations to operate more efficiently while supporting long-term growth.
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20+ years of business operations and strategic leadership
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Business strategy and process improvement
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Lean principles and continuous improvement
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Project management (Agile, Waterfall & Scrum)
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CRM implementation and business system optimization
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Vendor management and contract administration
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Policy, procedure, and SOP development
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Compliance and quality management systems
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Executive reporting, KPI development, and data analytics
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Power BI, Tableau, Salesforce, and advanced Microsoft Excel
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Cross-functional leadership and organizational development
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Bachelor's Degree in Business Management